In Pakistan, climate change is not a distant concern it's a growing crisis with direct impacts on people's health, safety and dignity. Among the most overlooked consequences of climate-induced disasters is the disruption of menstrual health and hygiene (MHH) a basic yet often ignored right for millions of women and girls.

At Fempure, we believe that menstrual health is a climate issue, and every response to climate disasters must include access to safe, sustainable period care.

The Overlooked Crisis Within a Crisis

From the floods of 2010 to the catastrophic monsoon flooding in 2022, Pakistan has witnessed how climate disasters disproportionately affect women and girls. When communities are displaced, access to clean water, hygiene products, and safe bathrooms becomes scarce. For menstruators, this translates into:

• Using unsafe or unhygienic alternatives (mud, cloth, newspaper)
• Increased risk of infections and reproductive health issues
• Lack of privacy and safety, especially in relief camps
• Deepening shame and stigma around menstruation

Yet menstrual hygiene needs remain absent from most disaster response plans.

Why Menstrual Health Is a Climate Justice Issue

Climate change intensifies inequalities especially gender inequalities. In times of crisis:

• Menstrual hygiene is deprioritized while essentials like food and shelter are addressed.
• Young girls often drop out of school due to lack of menstrual supplies in shelters or temporary camps.
• Trans and non-binary menstruators are ignored altogether in relief efforts.

This invisibility creates long-term emotional and physical harm.

Fempure’s Commitment: Period Dignity in Every Situation

At Fempure, we believe climate action must include period action. As a brand focused on organic, biodegradable menstrual care, our mission goes beyond products we advocate for climate-resilient, inclusive, and dignified health access for all.

We’re working toward a future where:

• Menstrual products are included in every emergency relief kit
• Period education is part of climate and disaster preparedness
• Reusable and eco-friendly products are promoted to reduce waste
• Relief efforts consider the unique needs of all menstruators

What Needs to Change?

To truly link SDG 13 (Climate Action) with menstrual equity, we need:

1. Government & NGO Partnerships: Relief agencies must include menstrual hygiene in every climate disaster plan.
2. Eco-friendly Period Products: Reduce plastic pollution with biodegradable and reusable options like Fempure pads and washes.
3. Community Empowerment: Local women must be trained and empowered to lead on-the-ground support for menstrual health.
4. Breaking the Stigma: Period talk must be normalized, especially in crisis response and recovery settings.

Conclusion: Climate Resilience Starts with Dignity

Periods don’t stop for floods, heatwaves, or displacement. But with the right support and inclusive planning, menstrual dignity can be protected even during the worst climate disasters.

Fempure is proud to be part of this movement pushing boundaries, raising awareness, and delivering sustainable solutions for a period-positive world.

Because climate justice isn’t complete without period justice.