There are a number of popular myths and a lack of information among young girls regarding very basic aspects of menstrual health and management. This includes the duration after which they should restore their products or how to dispose the sanitary items properly, with the myth that they should not bathe during their cycle.

For 98% of girls especially in Pakistan the only way of information are their mothers. These mothers themselves lack adequate information and may rush through the topic due to embarrassment linked. Moreover schools are also reluctant to talk about this issue with their students, even high-cost private schools that are considered relatively progressive as they feared a backlash from parents. Therefore when girls face problems related to their periods such as abnormal bleeding, irregular periods etc, they have no comfortable platform available to seek help and assistance.

With the rising global focus on decreasing the gender gap in education, the importance of this issue was highlighted with the success of a few campaigns that aimed to educate young girls on this topic brought to the attention of charities, academics as well as the private sector. However despite the escalating attention being given to this topic globally, local apprehension for it is still limited with no efforts taken by the public sector and requires more awareness campaigns.